Denver’s E-bike Rebate Program
Strategy: E-bikes are the next game changer in transportation, with a promise to revolutionize the way we’ll get around for decades to come. To position Denver as a leader in this movement, the city’s rebate program needed some help to reach residents, promote the health and economic benefits, and make sure the most vulnerable residents knew how to cover the full cost of a new ride.
Deliverables: A robust social media and earned media strategy generated buzz locally and regionally, capturing the attention of Denverites from all walks of life. At the same time, the campaign found its way to a regional audience with surrounding cities sharing more about their sustainable transportation options. Within a few months, Denver’s E-bike Rebate program sparked a national conversation, becoming the model for - and envy of - cities across the nation.
Outcomes: More people riding e-bikes throughout the region; fewer car trips for short errands; and a chance for local government to be the cool kid on the block for a change.
Marshall Fire Communications
Strategy: Hope and optimism are at the core of all climate activism, eschewing doom-and-gloom rhetoric. The hard truth is, climate change can be tragic. When Colorado's most destructive wildfire ripped through the homes and lives of thousands, thoughtful and frequent communication was critical before, during and after the devastation.
Deliverables: Around the clock crisis communications support for people on the ground in need of clear direction. The crisis was also supported by ongoing messaging to champion resiliency, with the primary focus on helping locals rebuild their roots with energy efficiency standards that reduce climate impacts.
Outcomes: There is little of meaning to be measured in the face of such great loss. Nonetheless, there were some bright spots in the aftermath of this disaster. A record number, over 40%, of residents are rebuilding high-performance homes that use less energy and little to no fossil fuel energy. Supportive deliverables throughout the event included mailers, social media, digital newsletters, press releases, media relations, case studies, a bilingual re-build resource hub, and support for conferences, town halls, rulemaking proceedings and legislator communications.
Restore Colorado
Strategy: This USDA-funded pilot wanted to connect restaurants with local farmers to kick-start regenerative agriculture. We wanted to help spread the word. A full-blown, multi-faceted campaign was in order.
Deliverables: The full suite of earned media, social media, digital storytelling and paid advertising.
Outcomes: To date, 32 businesses, including national chains, have raised $300K+ for projects to improve soil health and sequester carbon. Following the success of this pilot, Restore Colorado is now scaling this program across America.
